Benchmarks ·
Telegram Ads CPM by country in 2026
A working CPM index for key GEOs — labelled as agency planning ranges, not an auction guarantee.
Note: figures below are ARKA Media expert planning ranges (± niche/season spread), not an audited report and not a guaranteed auction bid.
CPM index (Euro WORLD orientative)
| GEO | CPM range | Note |
|---|---|---|
| CIS (RU/UA/KZ etc.) | €2.00 – €6.00+ | Niche-sensitive; premium/real estate higher |
| Turkey (TR) | €2.00 – €5.50 | E-com/iGaming competition; creative language matters |
| India (IN) | €1.30 – €4.50 | Volume vs metro; see India guide |
| Brazil (BR) | €1.80 – €5.00 | LATAM cluster; payments and language |
| EU (mix) | €3.00 – €12.00+ | Wide spread by country and niche |
| US | €5.00 – €15.00+ | Expensive auction; need strong unit economics |
How to use the index
- Start near mid-range with a Daily Budget test.
- Optimise on CPF/CPL, not CPM alone.
- Segment language and Target Channels inside the country.
GEO scaling — guide. India — deep dive. ARKA Media entry — $500 / $1000 / $1500 + 15%.
Related guides
- ARKA Media minimum budget ($500 / $1000 / $1500 + 15%)
- CPM by country
- Daily Budget and CPM pacing
- UAE & Gulf CPM
- Telegram Ads strategy 2026
FAQ: frequently asked questions
Are these official Telegram rates?
No. They are ARKA Media expert planning ranges from live campaigns; your auction may differ.
Why are ranges wide?
Niche, season, Topics vs Channels and competition move CPM more than “country” alone.
Where is it usually cheaper?
Volume GEOs in parts of Asia/LATAM often sit lower than US/EU premium — but high-risk catches up fast.
How does CPM relate to CPC?
CPC ≈ CPM ÷ (CTR% × 10). Higher CTR lowers effective click cost at the same bid.
Where is India covered in depth?
See the dedicated India CPM/CPC/budget guide.
Need a bid and test plan for your GEO?
Need a bid and test plan for your GEO?
Contact ARKA Media