Your first Telegram Ads campaign: step-by-step launch

Step 1. Brief

• Niche, GEO, language, offer and KPI (subscribe, lead, FTD, install).
• Destination: channel, bot, site or Mini App.
• Brand limits and stop-words.

Step 2. Cabinet and budget

Pick Euro WORLD or TON — comparison. Size ARKA Media’s niche minimum + 15% — entry table.

Step 3. Creative and moderation

1. Copy without clickbait or banned claims.
2. Media in allowed formats if you use Media Ads.
3. Landing matches the ad promise.
4. Checklist — pass moderation first time.

Step 4. Launch

• Start CPM slightly above the GEO auction floor.
• Daily Budget so you don’t burn the deposit in a day.
• Click and conversion tracking.

Step 5. First 7 days

1. Days 1–2: impressions and spare creatives through moderation.
2. Days 3–4: cut weak CTR/CPF pairs.
3. Days 5–7: raise CPM gradually or expand Target Channels.

Common targeting mistakes — top 5.

FAQ: frequently asked questions

Where do I start without a cabinet?

Share niche, GEO and destination — ARKA Media opens an Agency Account and agrees entry budget.

What Daily Budget for a test?

Often 10–20% of the test deposit per day to gather stats in 3–5 days without burning the balance.

Do I need UTM and a tracker?

Yes: at least UTM on the destination; for performance use Keitaro or similar.

What should I change in the first 48 hours?

Don’t change everything at once: creatives/offer first, then CPM and targeting.

When to scale?

When CPF/CPL is stable for 3–5 days and you have spare moderated ads.

Want ARKA Media to build and launch the test for you?