Analytics ·
Telegram Ads inside bots: placement and KPIs
Don’t confuse “traffic to my bot” with “ads shown inside bots” — different economics.
Two different products
- Destination = bot — buy to open your bot. See bot vs channel.
- In-bot placement — ads shown as inventory inside bots.
When to test placement
- You already have a working channel/bot offer.
- You need volume without junk Channel lists.
- Creative reads well in a compact UI.
Tracking — Keitaro.
FAQ: frequently asked questions
Is it the same as promoting a bot?
No. Bot promotion = bot destination. In-bot placement = inventory inside bots.
When does it make sense?
When you need extra messenger reach and the offer fits bot UX.
Which KPIs?
CPM, CTR, then cost of your goal event.
Harder moderation?
Depends on the offer; creative rules still apply plus bot context.
Where should beginners start?
Usually channel/bot as destination first, then test placement.
Need a bot-placement test or a bot funnel?
Need a bot-placement test or a bot funnel?
Contact ARKA Media