Telegram Search ads: when to buy Search

Search vs channel inventory

	Channels / Topics	Search
Intent	reading context	active search
CPM	often lower	often higher
CTR	medium	can be higher on relevant queries

vs Google/Meta — guide. CPM index — by country.

FAQ: frequently asked questions

Is Search cheaper than channels?

Not necessarily. CPM is often higher, but CTR/intent can compensate.

Who is it for?

Brands and offers with clear in-Telegram search demand.

Budget start?

Separate small Daily Budget; don’t mix with the main Topics test.

Keywords like Google?

Closer to platform search intent; confirm fields in the cabinet.

What to combine with?

Channel/Topics reach + Search for brand/core demand.

Need a Search test next to channel inventory?